Johnny Vargas


















Johnny Vargas, aka Viva LaVargas, delivers a dynamic presence to audiences nationwide. From personal devices and big-screen TVs to conferences and galas, Johnny brings an unmistakable personality and an authentic voice that connects.
An 13-year U.S. Army veteran, he offers a compelling perspective on leadership, teamwork, and why your brand truly matters. Passionate about mentoring the next generation and creating meaningful community impact, Johnny blends real-world experience with insights from personal finance, sports, social media branding, and family life. His ability to inform, inspire, and energize makes him a powerful choice for live television, brand and event promotions, and keynote stages alike!

In this keynote, Johnny Vargas shares how authenticity, not perfection, is the foundation of trust, leadership, and meaningful connection.
Drawing from his experience as a sexual assault survivor, an 11-year Army veteran, and a mental health advocate, Johnny reframes what strength really looks like in leadership and life.
With humor, honesty, and hard-earned insight, Johnny explores how leaders and teams can navigate pressure, uncertainty, and difficult conversations while staying grounded in values. His message shows how openness builds credibility, how trust accelerates alignment, and how creating safe, human-centered environments allows people to perform, collaborate, and lead at their best.
This keynote challenges audiences to rethink leadership presence, not as control or toughness, but as clarity, care, and the courage to show up fully.
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Social media is a powerful tool, but without clarity and intention, it can just as easily dilute a brand as elevate it. Johnny Vargas equips participants to cut through the noise, show up with purpose, and leverage social platforms strategically to expand visibility, credibility, and connection. Turning everyday content into brand momentum.
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Johnny Vargas elevates brands and events by blending authentic storytelling with strategic branding and high-impact promotion. Through his strong personal brand and recognizable voice. He helps organizations extend their message far beyond the stage, before, during, and after the event.
Through branding opportunities and event promotion, Johnny Vargas can:

How do mission, purpose, and leadership evolve after the uniform comes off?
From Active Duty Soldier To Content Creator | Johnny Vargas | Kagan Dunlap Show #37
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